ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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Mere Exposure Effect

Earn your certificates today! Want to Understand the Mind and Other People? Contact him directly here.

This is a college-level course designed to introduce students to the field social psychology, helping students better exposuer why and how the way we feel, behave, and think is is largely a result of our social worlds. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive exposire positive correlation between risk and return of financial assets.

This is a full college-level course. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.

The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.

Mere Exposure Effect

An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

The mere exposure effect is well established at this point. When choosing a particular alternative from a number of financial assets, risk is atttiudinal important feature.


Journal of Personality and Social Psychology9 2, Pt. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. This is a FREE course that will take only about 20 minutes.

Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Putting on a conference? Each character was shown from 0—25 times. The experiment included two treatments that differ in regard to the timing factor. A good financial asset has a high expected return and is considered low-risk, and vice versa. Enter your name and e-mail address to quickly register and be notified of new entries.

Scientific Research An Academic Publisher. At what point does exposure not help with positive feeling? Journal of Personality and Social Psychology, 9, Finance education reduced the bias, but did not prevent it. Eleven out of twelve times, the character was liked better when it was in the high frequency category.

This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.

Bennett is available for interviews and public speaking events. Knowing basic psychology can help you in all areas of your live, both personally and professionally. The study does, however, raise questions as to the limitations of exposure. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.


Have a podcast or know someone who does? Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. Attitudinal effects of mere exposure.

Earn your certificate and save lives! The subjects were then asked to rate how they felt about each character.

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Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Does this work in all situations?

One explanation for this bias is the affect heuristic. Does it matter what the intervals are of the exposure? The mere exposure effect is an example of how irrational we can be. Assessing Racial Og in Movies: Modern EconomyVol. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments!